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An honest guide to what a mobile showroom, hospitality unit or brand activation unit actually costs, what is included in the price, and what is quoted on top. Prices correct at the time of writing and shown as starting points. It is the first question most brands and agencies ask, and the one most suppliers avoid answering on their website. You fill in a form, wait for a callback, and get a number with no way of knowing whether it is fair. We publish our prices. This guide ex

For the experiential and brand activation agencies looking for something new to put in front of their clients. Every experiential agency knows the feeling. The client wants a physical space that is the brand, not a marquee with a pull-up banner in the corner. They want people to walk in and feel the identity from every surface. And they want it to look as good on the third event of the season as it did on the first. That brief has been getting harder to answer well. So we bui

Same unit. Completely different brand worlds. The Storefront is not an event unit that has been stripped back. It is one that has been opened up. Every surface belongs to the client.

A city centre is not just a venue. It is an audience. A few hours of planning. A brand presence that makes a lasting impression on thousands. Three product families for three different types of activation.

Before we talk about cost, it is worth asking a more fundamental question. Why are you hiring an event unit at all? The answer, almost always, is brand. You are putting your name on a physical space at an event because you want people to experience your brand in person. How that space looks, how it feels, how it functions across the day, all of that reflects on you. The unit is not just logistics. It is brand presentation. With that in mind, the real question about mobile sho

You see a day rate. But what is actually included? Screen, WiFi, climate control, furniture, branding. What comes as standard and what gets added to the bill.

Three approaches to event unit hire. Shipping containers, exhibition trailers, and purpose-built mobile showrooms. What each does well and where each has limitations.

The brief is the single most important document in the event unit hire process. Get it right and the supplier can deliver exactly what you need. Get it wrong and both sides waste time. A good brief does not need to be long. It needs to be clear.