POWERED BY WE ARE NAMELESS
ABOUT EVENT ACTIVATORS
A division of We Are Nameless.
Event Activators is built by the team behind We Are Nameless, an automotive marketing agency founded by marketing leaders from Harley-Davidson, McLaren, Triumph and Peugeot.
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HOW WE GOT HERE
From automotive marketing to premium event units.
We Are Nameless launched in 2020, founded by Steve Lambert and Nik Ellwood. Between us, we have spent decades on both sides of the fence. Leading marketing and PR for iconic automotive and motorcycle brands, then building an agency that delivers with the creativity, pace and commercial edge the industry demands.
We have done everything from tiny pop-ups through to building one of the biggest stands at the Goodwood Festival of Speed. Through that work, we have become deeply versed in events. We have hired and worked with many event units. We have seen what works, what falls short, and what brands actually need when they show up at a venue.
We took all of that learning into how brands can and should show up. Not just the physical product, but the operational thinking behind it. How it arrives. How it looks on day three. How the team inside it feels about working there. How the brand's guests experience the space.
We wanted to go beyond the design and provide something close to turnkey. We do the thinking so you do not have to. The unit arrives ready. The brand applies the final touch. The activation is live within the hour.
"We saw an opportunity to do something different. Premium event units designed from a blank page, loaded with everything a brand needs from the moment of arrival."
THE FOUNDERS
Steve Lambert and Nik Ellwood
The same team that founded We Are Nameless. The same experience, the same industry relationships, the same obsession with getting the detail right. Event Activators is what happens when that thinking is applied to the event unit itself.
Steve Lambert
CO-FOUNDER
International Marketing Director, Harley-Davidson. Global Head of Brand Marketing, McLaren Automotive. Global Head of Marketing, Triumph Motorcycles. Marketing and sales leadership, Peugeot UK and France.
Steve led the rebranding of both Triumph Motorcycles and McLaren Automotive. Two projects where getting it wrong was not an option. That experience runs through everything Event Activators does. The detail that makes an activation feel flawless, because every touchpoint has been thought through before a single guest arrives.
Steve's world is brand strategy and events. The positioning that gives a launch its narrative. The operational precision that makes a press event feel effortless. From showroom strategy with Peugeot in France to global brand positioning at McLaren, he has seen what works at every price point and in every market condition.
Nik Ellwood
CO-FOUNDER
Global PR Manager, Triumph Motorcycles. Consulting for Harley-Davidson and ARCH Motorcycle. Over a decade launching motorcycles to global media.
Nik brings creative energy, deep media relationships, and an absolute passion for vehicles on two wheels and four. Connected globally to the automotive and motorcycle media world, with a contact book built over years of genuine industry trust.
Nik's instinct is to find the solution that should not exist. The venue nobody else considered. The angle that turns a standard launch into something the media actually talks about. Big ideas, audacious execution, and the connections to make both happen.
100% PRIVATELY OWNED
Nimble. Agile. Quick decisions.
Event Activators is 100% privately owned. No board approvals. No committee sign-offs. If we see a great business opportunity, we go for it. If a partner needs something built to a tight deadline, we make it happen. The fleet is growing because we invest in it directly, not because someone approved a capex request.
FABRICATION PARTNER
Built by Sovereign Exhibitions.
Our long-standing event stand build partner Sovereign Exhibitions are key to making Event Activators possible. They give us the ability to build everything from a compact lounge unit to a full multi-tier structure capable of holding its own at major events like Goodwood.
Sovereign fabricate. We design and deliver. The partnership means every unit in the fleet is built to exhibition-grade standards by a team that has been constructing premium event structures for years. Designed and built from scratch as purpose-built event architecture.
As the fleet grows, Sovereign build. New units, new configurations, new derivatives. The partnership scales with the ambition.